Kellogg Company (K)’s Financial Results Comparing With Flowers Foods Inc. (NYSE:FLO)

As Processed & Packaged Goods companies, Kellogg Company (NYSE:K) and Flowers Foods Inc. (NYSE:FLO) are our subject to contrast. And more specifically their risk, analyst recommendations, profitability, institutional ownership, dividends, earnings and valuation.

Valuation and Earnings

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Kellogg Company 13.55B 1.45 1.34B 5.32 11.34
Flowers Foods Inc. 3.95B 1.10 157.16M 0.79 24.14

Table 1 showcases the top-line revenue, earnings per share (EPS) and valuation of Kellogg Company and Flowers Foods Inc. Flowers Foods Inc. is observed to has lower revenue and earnings than Kellogg Company. When company has lower P/E means it is more affordable than its counterpart presently. Kellogg Company is thus presently the affordable of the two stocks because it has a lower P/E ratio.


Table 2 has Kellogg Company and Flowers Foods Inc.’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Kellogg Company 9.89% 69.7% 10.7%
Flowers Foods Inc. 3.98% 16.8% 8%

Risk and Volatility

Kellogg Company is 48.00% less volatile than Standard & Poor’s 500 due to its 0.52 beta. Flowers Foods Inc.’s 0.39 beta is the reason why it is 61.00% less volatile than Standard & Poor’s 500.


The Current Ratio and Quick Ratio of Kellogg Company are 0.8 and 0.5 respectively. Its competitor Flowers Foods Inc.’s Current Ratio is 1.4 and its Quick Ratio is 1. Flowers Foods Inc. can pay off short and long-term obligations better than Kellogg Company.


The annual dividend that Kellogg Company pay is $2.2 per share with a dividend yield of 3.89%. Flowers Foods Inc. offers an annual dividend of $0.71 per share, bundled with 3.44% dividend yield.

Analyst Ratings

The following table delivered below contains the ratings and recommendations for Kellogg Company and Flowers Foods Inc.

Sell Ratings Hold Ratings Buy Ratings Rating Score
Kellogg Company 0 8 3 2.27
Flowers Foods Inc. 0 0 0 0.00

$68.9 is Kellogg Company’s consensus target price while its potential upside is 20.96%.

Institutional and Insider Ownership

The shares of both Kellogg Company and Flowers Foods Inc. are owned by institutional investors at 89.4% and 68.1% respectively. Insiders held roughly 0.7% of Kellogg Company’s shares. On the other hand, insiders held about 0.6% of Flowers Foods Inc.’s shares.


In this table we show the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

Performance (W) Performance (M) Performance (Q) Performance (HY) Performance (Y) Performance (YTD)
Kellogg Company -5.26% -6.18% -18.54% -7.87% -10.36% -11.3%
Flowers Foods Inc. -3.74% -0.68% -7.93% -9.16% -5.69% -1.35%

For the past year Kellogg Company was more bearish than Flowers Foods Inc.


On 13 of the 16 factors Kellogg Company beats Flowers Foods Inc.

Kellogg Company manufactures and markets ready-to-eat cereal and convenience foods in the United States and internationally. The company operates through U.S. Morning Foods, U.S. Snacks, U.S. Specialty, North America Other, Europe, Latin America, and Asia Pacific segments. Its principal products include cookies, crackers, savory snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. The company also offers health and wellness bars, and beverages. It offers cereal products under the KelloggÂ’s brand name; and cookies, crackers, crisps, and other convenience foods under the KelloggÂ’s, Keebler, Cheez-It, Pringles, Murray, Austin, and Famous Amos brands. The company sells its products for grocery trade through direct sales forces, as well as use brokers and distributors. Kellogg Company was founded in 1906 and is headquartered in Battle Creek, Michigan.

Flowers Foods, Inc. produces and markets bakery products in the United States. It operates through two segments, Direct-Store-Delivery (DSD) and Warehouse Delivery. The DSD segment produces and markets fresh bakery foods, including fresh breads, buns, rolls, tortillas, and snack cakes. This segment offers its products primarily under the NatureÂ’s Own, Wonder, Cobblestone Bread Company, Tastykake, and DaveÂ’s Killer Bread brand names. It operates 39 bakeries, as well as sells its products through a network of independent distributors to retail and foodservice customers. The Warehouse Delivery segment produces snack cakes, breads, and rolls for national retail, foodservice, vending, and co-pack customers through a network of warehouse channels. This segment markets its products under the Mrs. FreshleyÂ’s, Alpine Valley Bread, and European Bakers brand names. Flowers Foods, Inc. also sells products under franchised and licensed trademarks and trade names, such as Sunbeam, Bunny, and Sara Lee. The company was formerly known as Flowers Industries and changed its name to Flowers Foods, Inc. in 2001. Flowers Foods, Inc. was founded in 1919 and is headquartered in Thomasville, Georgia.