comScore Inc. (SCOR) and Marathon Patent Group Inc. (NASDAQ:MARA) Comparing side by side

Both comScore Inc. (NASDAQ:SCOR) and Marathon Patent Group Inc. (NASDAQ:MARA) are each other’s competitor in the Business Services industry. Thus the compare of their institutional ownership, profitability, analyst recommendations, risk, dividends, earnings and valuation.

Earnings and Valuation

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
comScore Inc. 413.10M 3.16 203.97M -3.76 0.00
Marathon Patent Group Inc. 1.18M 11.69 27.27M -2.97 0.00

Table 1 shows the top-line revenue, earnings per share and valuation for comScore Inc. and Marathon Patent Group Inc.

Profitability

Table 2 demonstrates the net margins, return on assets and return on equity of comScore Inc. and Marathon Patent Group Inc.

Net Margins Return on Equity Return on Assets
comScore Inc. -49.38% -34.8% -20.5%
Marathon Patent Group Inc. -2,311.02% -144.8% -91.8%

Risk and Volatility

comScore Inc. has a beta of 0.52 and its 48.00% less volatile than S&P 500. Competitively, Marathon Patent Group Inc.’s beta is 1.9 which is 90.00% more volatile than S&P 500.

Liquidity

The Current Ratio of comScore Inc. is 0.9 while its Quick Ratio stands at 0.9. The Current Ratio of rival Marathon Patent Group Inc. is 2.6 and its Quick Ratio is has 2.6. Marathon Patent Group Inc. is better equipped to clear short and long-term obligations than comScore Inc.

Analyst Ratings

The following table delivered below contains the ratings and recommendations for comScore Inc. and Marathon Patent Group Inc.

Sell Ratings Hold Ratings Buy Ratings Rating Score
comScore Inc. 0 0 1 3.00
Marathon Patent Group Inc. 0 0 0 0.00

The average target price of comScore Inc. is $20, with potential downside of -9.62%.

Institutional & Insider Ownership

The shares of both comScore Inc. and Marathon Patent Group Inc. are owned by institutional investors at 73.9% and 2.5% respectively. 0.2% are comScore Inc.’s share held by insiders. Competitively, Marathon Patent Group Inc. has 11.8% of it’s share held by insiders.

Performance

In this table we provide the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

Performance (W) Performance (M) Performance (Q) Performance (HY) Performance (Y) Performance (YTD)
comScore Inc. -2.41% -6.72% -17.87% -34.41% -44.96% -45.96%
Marathon Patent Group Inc. -18.51% -42.11% -43.44% -58.08% -89.02% -87.73%

For the past year comScore Inc. was less bearish than Marathon Patent Group Inc.

Summary

comScore Inc. beats on 7 of the 11 factors Marathon Patent Group Inc.

comScore, Inc. operates as a cross-platform measurement company that measures audiences, brands, and consumer behavior worldwide. Its data footprint combines proprietary digital, TV, and movie intelligence with demographic details to quantify consumersÂ’ multiscreen behavior. The company deliver custom solutions, syndicated reporting, cloud services (SaaS), and on-premise software to drive reporting, and real-time and predictive analytics. Its audience analytics products include MMX, an online audience measurement and media planning solution; Video Metrix that provides end-to-end video measurement in the online video marketplace; qSearch, which captures all of the search behavior at approximately 200 search properties in 38 individual countries and worldwide; Reach/Frequency suite that lays out campaign options and allows to analyze online advertising plans site-by-site and across media platforms; and Device Essentials to provide insight into unique digital device usage and traffic based on actual observed online visitation data. The companyÂ’s advertising analytics products comprise validated Campaign Essentials, a holistic ad and audience delivery validation solution; Action Lift to capture the effectiveness of a campaign; Brand Survey Lift to measure the overall branding impact of a campaign, as well as the specific lift contribution by publisher, data provider, and creative; validated Media Essentials to evaluate inventory by site, domain, section, and ad slot; and Brand Survey Lift Pulse to measure the breakthrough and impact of digital advertising in real-time. It serves agencies, CPG, education, energy, financial services, government, healthcare, investment research, manufacturing, media, pharmaceutical, professional services, retail, technology, telecommunications, and travel industries. comScore, Inc. has a strategic partnership with Adobe Systems Incorporated. The company was founded in 1999 and is headquartered in Reston, Virginia.